
Change is the Fire. AI is the Accelerant.
Book the keynote that turns AI anxiety into organisational action and sends your audience home with a framework they'll actually use.
Brad Hauck — 25 years on the front lines of digital marketing, 20+ years as an active firefighter, delivers the keynote that changes how your audience thinks about AI. Not someday. That afternoon.
"The Ember Attack: Is AI Already Inside Your Business?"
Between 85–90% of homes lost in Australian bushfires aren't destroyed by direct flame. Embers travel kilometres ahead of the fire front, find the gaps in the roof tiles and window seals, and start fires from the inside out — long before the main fire arrives.
AI is doing exactly the same thing to your industry right now. Most leaders are watching the horizon for the obvious disruption. They don't see what's already inside.
This keynote maps exactly where AI is infiltrating your market, what the early warning signs look like, and how to respond before the structural damage compounds. This isn't a "here's what AI might do someday" talk. It's a field assessment of what's burning right now.
Your audience leaves with:
A practical framework for identifying where AI is already creating competitive vulnerabilities in their market
A 3-step "controlled burn" strategy to get ahead of the disruption before competitors do
Clarity on which AI threats are genuine and which are noise — so they stop reacting to everything and focus on what matters
Language and urgency they can bring back to their own team on Monday morning
deal for: Corporate conferences · Business associations · Industry events · Leadership summits
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"Run Towards the Flames: Leading Your People Through the AI Revolution"
Every firefighter learns the same counterintuitive truth: the instinct to run away from a fire is the instinct that gets you killed. Controlled, deliberate movement toward the danger — with the right equipment, the right team, and the right plan — is how you survive it.
Most organizations facing AI adoption are running the wrong way. The hesitation, the committees, the "let's wait and see" posture — these aren't caution. They're the decisions that will cost the most in 18 months.
This keynote is built for leaders who know change is coming and need to bring their people with them. Not through mandates. Through a framework that
makes running toward the fire feel like the obvious, rational choice.
Your audience leaves with:
A proven leadership framework for getting teams unstuck on AI adoption — without resistance, resentment, or burnout
The three organizational "fire breaks" that stop AI anxiety from spreading and shutting down momentum
A communication strategy for translating "we need to adopt AI" into language that motivates rather than threatens
Practical first steps they can implement within 30 days — no tech background required
Ideal for: Leadership conferences · C-suite events · HR and people summits · Organizational change programs
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"Spot Fires: Five AI Opportunities Already Burning Through Your Market"
In a bushfire, spot fires are the most dangerous and the most misunderstood element. They start kilometres ahead of the main fire, in places nobody is watching. By the time most people notice them, they've already merged into something much larger.
Right now, five AI-driven shifts are spot-firing across every market: in sales, in training and development, in competitive intelligence, in customer decision-making, and in the gap between who's visible and who's invisible online. Most businesses are managing the main fire. The spot fires are the ones that will decide who wins.
This session maps all five in detail. Where they're burning right now. Which industries they're hitting first. And exactly what to do practically & immediately to either contain them or use them before a competitor does.
Your audience leaves with:
A clear map of the five AI-driven shifts reshaping sales, learning, decision-making, and market visibility right now
For each shift: a concrete, implementable action they can take in the next 90 days
A competitive snapshot of which businesses are already ahead — and how far the gap is growing
Confidence to have an informed AI conversation with their board, their team, and their clients
Ideal for: Corporate conferences · Technology and innovation summits · Entrepreneur events · Industry associations
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TESTIMONIALS
I've just seen Brad present at a Global Online Conference talking about how to create passive income online. The depth of information and detail was amazing, not only that he held my attention for the whole duration, not an easy thing to do at an online event. When he finished speaking he was inundated with questions.

Lindsay Adams OAM
24/7 Assessments
Crystal Clear! In 30 minutes Brad gave me more simple but HIGHLY EFFECTIVE steps to improve my website. The comments section was full of comments saying the same. If you need your website running at full speed or looking for a speaker who brings web strategy to life, get Brad Hauck.

Julian Mather
Motivational Speaker
There are few people who understand on-line marketing like Brad. Not only does he have a deep understanding of this field but more importantly he is one of the few people I have met who can actually teach it effectively. This is a rare and highly valuable skill set.

Global Entrepreneurs Institute
Brad has the ability to take the complex world of online marketing and make it easy to understand. I picked up lots of great ideas from his session that I was able to implement immediately. His presentation is relaxed putting the audience at ease.

Kate Smith
Career Coach
You're in Good Company
Join thousands of satisfied clients around the world who have worked with me.

There are few people who understand on-line marketing like Brad. Not only does he have a deep understanding of this field but more importantly he is one of the few people I have met who can actually teach it effectively. This is a rare and highly valuable skill set.

Kenton T
Founder, Vectr Training

I’ve just seen Brad present at a Global Online Conference talking about how to create passive AI income online. The depth of information and detail was amazing, not only that he held my attention for the whole duration. When he finished speaking he was inundated with questions.

Breeana C
Creator/Author

I had no idea where to start when I wanted to do my first course. After reading Brad's book and doing his training, I was able to quickly write and launch it successfully. If you’re just starting out and feeling overwhelmed, I wholeheartedly recommend Brad’s resources. They truly made all the difference for me!"

Marie F
Flip It Construction

I was completely lost when I decided to take the plunge into creating my first course. It felt overwhelming, and I didn’t know where to begin. That’s when I discovered Brad’s book and training program. His step-by-step guidance made all the difference! I can’t recommend it enough for anyone who’s just starting out. If I can do it, so can you!

George S
Downhill Bike Skillz
Most small businesses don't have a marketing problem. They have a clarity problem.
If you're done guessing and ready for a system that actually brings in qualified leads, grab this book. No hype. No theory you'll never use. Just the direct path from unclear messaging to consistent enquiries.
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